Announcement

Collapse

Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

Disney's games strategy is no dinosaur

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Disney's games strategy is no dinosaur

    Disney's games strategy is no dinosaur

    By David Ward
    The Hollywood Reporter
    Feb 13, 2008

    "Turok"

    SAN DIEGO -- Walt Disney Co. is looking to expand its video game business with some help from an old strategy that did the same for its film and TV divisions.

    Last week, Disney Interactive Studios drafted the Touchstone label for the release of "Turok," which is based on the Classic Media comic-book license.

    Gamers accustomed to brand extensions of Disney's roster of kid-friendly franchises will see something quite different this time out: "Turok" is a hardcore gamer's game, filled with plenty of guns, knives, battles and, yes, beautifully rendered blood that warrants its mature rating.

    Well aware that it's unlikely to appeal to its usual target audience, Disney Interactive decided to bring it out on the Touchstone label as a way of separating "Turok" from the family-friendly fare the studio has made a specialty.

    It's a move the parent company used successfully in film and TV with Touchstone Pictures and Touchstone Television. While Touchstone TV was rebranded last year as ABC Studios, the studio still uses Touchstone Pictures on occasion for more mature releases, although it currently emphasizes the Disney brand label for its movies.

    Using Touchstone for "Turok" is also a sign Disney realizes that diversifying its video-game strategy is necessary for fueling continued growth in the sector.

    "Touchstone has always been a bit of a stepchild at Disney because it doesn't always focus on family values," noted Michael Goodman, an analyst with Yankee Group. "But it's always had some interesting properties there that appeal to a different portion of the market, so there is potential there when is comes to games."

    Disney Interactive wouldn't comment directly on the Touchstone strategy, but a spokeswoman for the company explained that the division has flexibility with its label branding.

    "We have the option of publishing under three consumer-facing brands: Disney, Touchstone and ABC," she said. "While each brand has its own attributes, one studio is not beholden to a specific brand."
    Full article at:
    http://www.hollywoodreporter.com/hr/...318b4adb2cc6cf
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Disney's games strategy is no dinosaur

    Too bad the game just isn't all that polished or good. The only game that Disney has ever released (or in this case co-produced) were the Kingdom Hearts games. Those are quality titles and unfortunately everything else (from Hannah Montana to Pirates) has been extremely lackluster.
    Class of 2005...

    Comment

    Ad Widget

    Collapse
    Working...
    X