Announcement

Collapse
1 of 3 < >

MiceChat Knott's Scary Farm Event

Tickets for MiceChat's annual Knott's Scary Farm meetup are now on sale. Event info can be found here - scaryfarm2017.eventzilla.net
2 of 3 < >

Tom Chaney Memorial Debate Lounge

The Tom Chaney Memorial Debate Lounge has been opened. You can find it in the Lounges section.

All MiceChat rules still apply.
3 of 3 < >

Registrations

All new user registrations require email verification. Please make sure that micechat.com is not blocked by your SPAM filter. Approvals are done at least once per day, but no approval will be given for accounts that have not verified their email address. No account created using anonymous services will be approved. These include proxies, VPN's, and Tor exit nodes. IP address reputations are also checked. Any IP address with questionable reputation will be banned and the registration denied.
See more
See less

ESPN turns off Ad Nets to protect brand, content

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • ESPN turns off Ad Nets to protect brand, content

    ESPN Turns Off Ad Nets to Protect Brand, Content

    The site recently cut ties with Specific Media and several other unnamed ad networks, and is taking the bold stand that ad selling that relies heavily on arbitrage and algorithms is not for them.


    By Mike Shields
    Mediaweek
    MARCH 24, 2008 -

    Top Web publishers are planning a revolt. Even as more prominent sites experiment with selling remnant inventory through online ad networks, and in some cases ad exchanges, ESPN.com is saying thanks, but no thanks.

    The site recently cut ties with Specific Media and several other unnamed ad networks, and is taking the bold stand that ad selling that relies heavily on arbitrage and algorithms is not for them.

    “We’re heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson executive vp, multimedia sales, ESPN Customer Marketing and Sales. Sources say that ESPN would like to rally support from other publishers behind this move, and ultimately tamp down ad networks’ growth. Turner’s digital ad sales wing is rumored to be considering a similar move, though officials said no decisions are imminent.

    “Turner, like a lot of media companies, is currently reviewing all of its media practices, and ad networks are certainly a part of that process,” said Walker Jacobs, senior vp of Turner Entertainment New Media Ad Sales.

    ESPN’s decision crystallizes a philosophical debate in the online ad sales industry that has intensified since the Interactive Advertising Bureau’s annual meeting last month, when during a keynote address Martha Stewart Living Omnimedia media president Wenda Harris Millard gave her now famous warning against selling Web inventory like “pork bellies.”
    http://www.mediaweek.com/mw/news/rec..._id=1003728998
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

Ad Widget

Collapse
Working...
X