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Radio Disney unveils site, texting program

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  • Radio Disney unveils site, texting program

    Radio Disney Unveils Site, Texting Program

    The new mobile site allows users with Web-enabled phones
    to receive, among other things, listen to Radio Disney.

    By Katy Bachman
    MediaWeek
    APRIL 17, 2008 -

    Radio Disney is going mobile, announcing Thursday a new mobile Web site and texting program. Developed in conjunction with mDisney, part of the Walt Disney Internet Group, the new mobile site allows users with Web-enabled phones to receive Radio Disney information, listen to Radio Disney, view the last 10 songs played on the Radio Disney station, send shout-outs, request songs and take polls.

    The texting program allows users to interact with Radio Disney via a short code 347639 (DISNEY), where they can text the following terms for various entertainment options: Radio (for the mobile Web site), shout (to send a shout out), listen (to listen to Radio Disney), request (to request a song) and top30 (to see a list of the top 30 songs played on Radio Disney).

    "With over 40 percent of 'tweens in the U.S. having mobile phones, it is important for Radio Disney to provide a mobile touchpoint for our core audience," said Michael Peterson, executive director, digital distribution for Radio Disney.

    The Radio Disney mobile site is expected to be the first of a long line of mobile Web sites built around key Disney franchises and content.

    http://www.mediaweek.com/mw/news/tvs..._id=1003791040
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Radio Disney unveils site, texting program

    Disney's press release:

    http://micechat.com/forums/showthrea...nch-94966.html
    Follow me on Twitter and Facebook.

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    • #3
      Re: Radio Disney unveils site, texting program

      Thanks DT!
      "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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