2 years later - Sony PS3 still selling hardware at a loss

[flynnibus]

Good new is.. the cost is nearly half of what it used to be. Bad news.. it's still way more expensive then Sony sells them for.

The error in the article is that it assumes Sony sells the hardware for $399.. if that were the case, the retailers would have zero margin on the product, and they wouldn't sell the console at a loss themselves.

Teardown of Sony's PlayStation 3 - BusinessWeek

[justjohn]

Re: 2 years later - Sony PS3 still selling hardware at a loss

Sony is getting ready to post their first lost in 14 years. 1.1 billion dollars...

[sir clinksalot]

Re: 2 years later - Sony PS3 still selling hardware at a loss

That's insane.

[flynnibus]

Re: 2 years later - Sony PS3 still selling hardware at a loss

doesn't shock anyone who's been following them for the last 3+ years. They've been underperforming to even their estimates for quite some time. Just so happens this time they'll miss their first estimates by about.. 3 billion :o