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Excellent "Business" Analysis of why VMK is closing - John Frost, 4/15/08

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  • Excellent "Business" Analysis of why VMK is closing - John Frost, 4/15/08

    This article is really detailed, and gets into the business reasons why Disney is closing down VMK, and might not be for everyone, but for those that want to go "behind the curtain", it shows the real story...

    http://thedisneyblog.com/2008/04/15/...dom/#more-3767

    Much more at the link.....
    Check out my Theme Park Photos at http://darkbeer.smugmug.com

  • #2
    Re: Excellent &quot;Business&quot; Analysis of why VMK is closing - John Frost, 4/15/08

    I do believe that it was a total money issue.

    It wasn't making money from them, and the Theme Parks themselves are doing great in terms of business, so they don't need the game to promote them, plus they are investing more money on other aspects of Disney online, so it seems natural to close VMK.

    But I don't think Saluke has the influence they were talking about.

    The game was run and sponsored by the Disney parks. I believe Disney only commissioned Saluke to design it.

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    • #3
      Re: Excellent &quot;Business&quot; Analysis of why VMK is closing - John Frost, 4/15/08

      very well written article, nice to see that someone out there cares

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      • #4
        Re: Excellent &quot;Business&quot; Analysis of why VMK is closing - John Frost, 4/15/08

        Interesting article, thanks for digging that up Darkbeer. It all makes sense to me. VMK was fun while it lasted, but now with the rights gone, it is time to move on.


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        • #5
          Re: Excellent &quot;Business&quot; Analysis of why VMK is closing - John Frost, 4/15/08

          If Disney had wanted to they could have properly promoted VMK from the beginning. It is clear they never intended to make it the commercial success it could have been.
          Sig by Poisonedapples!

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