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Disney+ Day fallout


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  • Disney+ Day fallout

    So, this is awkward...

    Despite Disney+ day being heavily marketed today....stock for Disney is actually down as of 10:30 PST/1:30 EST.

    Oh dear...
    Discover & share this Danger GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

  • #2
    Variety gave their 2 cents of the event:

    The only problem was that, with a few standout exceptions, the Disney Plus Day effort didn’t actually deliver much by way of mind-melting footage or genuine news. And for a company that has prided itself on delivering top-flight production value — especially for company-wide, public-facing events — it was odd in the extreme to experience almost all of the Disney Plus Day presentation through a single, vertiginously long Twitter thread.
    Many of the titles highlighted during Disney Plus Day on Friday with trailers and first looks, in fact, were first announced a year ago during the investor presentation, including live-action features “Disenchanted” and “Hocus Pocus 2,” animated series “Baymax” and “Tiana,” and docu-series “Welcome to Earth” with Will Smith and “Limitless” with Chris Hemsworth. One of the bigger announcements, the “Predator” prequel “Prey,” wasn’t for Disney Plus’s domestic service; instead, the title will debut on Hulu in the U.S., on the Star brand on Disney Plus in international markets, and on Star Plus in Latin America.
    Lucasfilm’s presence was also surprisingly muted for Disney Plus Day, given the scope of the company’s announcements for the streamer last year. To build anticipation for “The Book of Boba Fett” in December, the company debuted “Under the Helmet: The Legacy of Boba Fett,” a 21-minute retrospective documentary on the iconic character. But neither the series adaptation of the 1988 feature “Willow” with Warwick Davis nor the “Star Wars” spin-off series “Obi-Wan Kenobi” with Ewan McGregor showcased any actual footage from the shows. Instead, Davis introduced the film’s cast in a charming, tongue-in-cheek video, while McGregor and director Deborah Chow showed off some concept art and teased a confrontation between Obi-Wan and Darth Vader. There were no mentions, let alone updates, of “Andor,” the “Rogue One” prequel series starring Diego Luna, or “Ahsoka,” the spin-off of “The Mandalorian” starring Rosario Dawson.
    Disney Animation’s “Big Hero Six” spin-off “Baymax” unveiled a new trailer, but Pixar’s presentation — including announcing the “Cars” spin-off series “Cars on the Road,” with Owen Wilson and Larry the Cable Guy, and previewing “Win or Lose,” a series set at a middle school softball game — also didn’t include any finished footage.
    So with not much new to show off, Disney turned to Marvel Studios to deliver the biggest impact, as it has for the better part of a decade. Marvel obliged with a 14-minute special that debuted directly on Disney Plus (rather than Twitter). The sizzle reel managed to squeeze in an extended trailer for “Hawkeye,” first looks at 2022’s “Moon Knight,” “She-Hulk,” and “Ms. Marvel;” official announcements for the “Hawkeye” spin-off series “Echo” and the “WandaVision” spin-off series “Agatha: House of Harkness” (both first reported months ago by Variety); and updates for previously announced titles “Ironheart,” “Secret Invasion,” “The Guardians of the Galaxy Holiday Special,” “I Am Groot” and the second season of the animated series “What If…?”

    Speaking of animation, Marvel’s biggest news was unveiling three new major animated series for Disney Plus, including Marvel Studios’ first crack at the “X-Men” franchise. Curiously, though, Marvel did not tout premiere dates for any of the 14 titles slated for Disney Plus; the closest Marvel came was officially confirming it had bumped “Ms. Marvel” — which was originally announced to premiere in late 2021 — to summer 2022.
    I don't know if IATSE contract negotiations or Covid-19 made the company hesitant on attaching release dates or showing any footage. I'm more baffled that Disney didn't actually announced what is premiering in Early 2022, as regular TV networks are currently that doing now to hype up "Mid-Season".

    And while yesterday's stock floundered around, it still didn't recover from the drop after Wednesday's conference call. So yeah...
    Disney aimed to remind Wall Street and subscribers that its streamer is second to none in the breadth, depth, and quality of its content.


    • #3
      Always informative updates, Spongeocto4! Unfortunately, the Disney + department doesn’t yet know how to play it’s cards when it comes to marketing for streaming. Netflix releases trailers every other day — Disney is maybe being too precious with its content, or not spending enough on more.

      Regardless, super riveting and fun to watch how the studios battle it out!


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